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I help first-time mamas
answer the question “what does my business look like after baby”.
This is the ultimate FREE guide for first time mamas in business who want to THRIVE through leave.
I help first-time mamas answer the question, “What does my business look like after baby?”.
This is the ultimate FREE guide for first time mamas in business who want to THRIVE through leave.
Best reads for the mama to be...
Expecting Better
Emily Oster empowers pregnant women with the knowledge to make informed choices, debunking conventional restrictions and offering a refreshing take on navigating the profound journey of pregnancy.
Ina May's Guide to Childbirth
With over thirty years of experience, Ina May Gaskin dishes out down-to-earth advice and shares inspiring birth stories that highlight the perks of going natural, trusting in your body's ancient wisdom for a more fulfilling and less-meddled-with birthing experience.
The Sabbatical Method
Alyson Caffrey wrote the book that gives you all of the tools you need to remove yourself from day-to-day operations and get back to what really matters: your family.
Cribsheet
Emily Oster revolutionizes parenting wisdom by supporting women with data-driven decision-making in by tackling the challenges of early parenthood with her insightful approach.
The Nanny Connie Way
Nanny Connie guides first-time parents with her sweet and sassy wisdom, walking them through breastfeeding, pacifiers, bath time, and more to thrive in the first four months of parenthood.
The Girlfriends' Guide to Pregnancy
Vicki Iovine, a four-time delivery room veteran, spills the beans on all things pregnancy—think of it like chatting with your best friend about the weird, funny, and downright confusing aspects of expecting, from body changes and mood swings to staying stylish and navigating the scientific side of it all..
Real Food for Pregnancy
Cut through the confusion of prenatal nutrition with Lily Nichols, where she breaks down what to eat and why, debunking outdated advice with evidence-based research, so you can confidently fuel a smooth, healthy pregnancy.
How to Raise an Adult
Julie Lythcott-Haims offers a must-read for parents seeking a healthier approach, drawing on research and personal insights to expose the pitfalls of overparenting, while providing practical strategies to nurture resilience and independence in children from toddlers to twentysomethings.
Essentialism
If you've ever felt stretched too thin, overworked, or like your time is being hijacked, Greg McKeown wrote the game-changer. Offering a whole new approach—doing less but better in every area of life by systematically distinguishing what truly matters and eliminating the rest.
Atomic Habits
James Clear provides a proven framework for daily improvement, revealing practical strategies to form good habits, break bad ones, and master tiny behaviors that lead to remarkable results, all while debunking the myth that the problem lies with individuals rather than the systems in place, offering a straightforward guide to making positive habits inevitable and bad habits impossible.
Buy Back Your Time
Dan Martell spills the secrets to scaling your business and growing rich by emphasizing the importance of designing freedom to engage in high-value work, offering practical steps to immediately buy back time, and sharing operating procedures and hiring practices for rapid and robust growth, all while enjoying more freedom than you ever imagined.
10x is Easier Than 2x
Dan Sullivan talks about achieving 10X growth is way easier than going for 2X growth, as he breaks down the counterintuitive process of focusing on expanding your four most important freedoms—time, money, relationship, and purpose—to multiply success and satisfaction in both life and business.
Do the Work
Steven Pressfield's wrote your no-nonsense guide to overcome resistance and finally finish that project, offering a practical roadmap to take you from the start to the finish of any long-form endeavor and tackle the predictable obstacles along the way.
Best reads for the mama to be...
Expecting Better
Emily Oster empowers pregnant women with the knowledge to make informed choices, debunking conventional restrictions and offering a refreshing take on navigating the profound journey of pregnancy.
Ina May's Guide to Childbirth
With over thirty years of experience, Ina May Gaskin dishes out down-to-earth advice and shares inspiring birth stories that highlight the perks of going natural, trusting in your body's ancient wisdom for a more fulfilling and less-meddled-with birthing experience.
The Sabbatical Method
Alyson Caffrey wrote the book that gives you all of the tools you need to remove yourself from day-to-day operations and get back to what really matters: your family.
Cribsheet
Emily Oster revolutionizes parenting wisdom by supporting women with data-driven decision-making in by tackling the challenges of early parenthood with her insightful approach.
The Nanny Connie Way
Nanny Connie guides first-time parents with her sweet and sassy wisdom, walking them through breastfeeding, pacifiers, bath time, and more to thrive in the first four months of parenthood.
The Girlfriends' Guide to Pregnancy
Vicki Iovine, a four-time delivery room veteran, spills the beans on all things pregnancy—think of it like chatting with your best friend about the weird, funny, and downright confusing aspects of expecting, from body changes and mood swings to staying stylish and navigating the scientific side of it all..
Real Food for Pregnancy
Cut through the confusion of prenatal nutrition with Lily Nichols, where she breaks down what to eat and why, debunking outdated advice with evidence-based research, so you can confidently fuel a smooth, healthy pregnancy.
How to Raise an Adult
Julie Lythcott-Haims offers a must-read for parents seeking a healthier approach, drawing on research and personal insights to expose the pitfalls of overparenting, while providing practical strategies to nurture resilience and independence in children from toddlers to twentysomethings.
Essentialism
If you've ever felt stretched too thin, overworked, or like your time is being hijacked, Greg McKeown wrote the game-changer. Offering a whole new approach—doing less but better in every area of life by systematically distinguishing what truly matters and eliminating the rest.
Atomic Habits
James Clear provides a proven framework for daily improvement, revealing practical strategies to form good habits, break bad ones, and master tiny behaviors that lead to remarkable results, all while debunking the myth that the problem lies with individuals rather than the systems in place, offering a straightforward guide to making positive habits inevitable and bad habits impossible.
Buy Back Your Time
Dan Martell spills the secrets to scaling your business and growing rich by emphasizing the importance of designing freedom to engage in high-value work, offering practical steps to immediately buy back time, and sharing operating procedures and hiring practices for rapid and robust growth, all while enjoying more freedom than you ever imagined.
10x is Easier Than 2x
Dan Sullivan talks about achieving 10X growth is way easier than going for 2X growth, as he breaks down the counterintuitive process of focusing on expanding your four most important freedoms—time, money, relationship, and purpose—to multiply success and satisfaction in both life and business.
Do the Work
Steven Pressfield's wrote your no-nonsense guide to overcome resistance and finally finish that project, offering a practical roadmap to take you from the start to the finish of any long-form endeavor and tackle the predictable obstacles along the way.
Best listens for the mama to be...
Mom Brain
Hilaria Baldwin and Daphne Oz navigate the chaos of motherhood with a mix of fun and bewilderment, sharing advice from trusted experts, mom friends, and their own learning experiences, because, let's face it, being a mom is a full-on, full-time adventure without a manual.
This Mother Means Business
Laura Sinclair hosts a podcast for ambitious moms, featuring conversations on balancing entrepreneurship and motherhood, offering practical insights and stories to empower and showcase the possibilities of being a mom and CEO.
Growing Pains
Listen in to the Growing Pains Podcast with yours truly where I interview other mompreneurs, talk about how I have scaled businesses while managing life at home, showcasing that having it all is not just a pipedream but a daily reality.
Business Made Simple
Listen in with Donald Miller where each week you'll get coaching on building your business like an airplane, with insights on leadership, marketing, sales, products, and cash flow to help you optimize and soar.
Family Brand
Chris and Melissa Smith guide you on all things family. Our very own, Alyson Caffrey, was a guest on their podcast talking about how she achieved the balance of family and continuing to successfully grow her business.
Goal Digger
Jenna Kutcher offers a live-workshop style show giving actionable tips, expert interviews, and practical advice to help you redefine success, find joy in pursuing your goals, and navigate entrepreneurship, whether you're dreaming, side hustling, or building an empire.
Best listens for the mama to be...
Mom Brain
Hilaria Baldwin and Daphne Oz navigate the chaos of motherhood with a mix of fun and bewilderment, sharing advice from trusted experts, mom friends, and their own learning experiences, because, let's face it, being a mom is a full-on, full-time adventure without a manual.
This Mother Means Business
Laura Sinclair hosts a podcast for ambitious moms, featuring conversations on balancing entrepreneurship and motherhood, offering practical insights and stories to empower and showcase the possibilities of being a mom and CEO.
Growing Pains
Listen in to the Growing Pains Podcast with yours truly where I interview other mompreneurs, talk about how I have scaled businesses while managing life at home, showcasing that having it all is not just a pipedream but a daily reality.
Business Made Simple
Listen in with Donald Miller where each week you'll get coaching on building your business like an airplane, with insights on leadership, marketing, sales, products, and cash flow to help you optimize and soar.
Family Brand
Chris and Melissa Smith guide you on all things family. Our very own, Alyson Caffrey, was a guest on their podcast talking about how she achieved the balance of family and continuing to successfully grow her business.
Goal Digger
Jenna Kutcher offers a live-workshop style show giving actionable tips, expert interviews, and practical advice to help you redefine success, find joy in pursuing your goals, and navigate entrepreneurship, whether you're dreaming, side hustling, or building an empire.
Best products for the mama to be....
Lansinoh Lanolin Nipple Cream
For nearly 40 years moms have been using Lansinoh Lanolin Nipple Cream for breastfeeding. Its a baby registry must have.
Delivery and Nursing Gown
Feels and looks better than any starchy textile print hospital gown, plus has pockets (who doesn't love pockets?)
Disposable Underwear
These boyshort cut disposables are perfectly designed to keep pads and all other recovery layers securely in place without compromising comfort.
Disposable Slippers
FTrust me when I say that you are going to want slippers to keep your feet off of the hospital floor. The slip on style makes them a perfect addition to your hospital bag.
Nursing Pajamas with a Robe
This pajama set is perfect for nursing your baby and getting in all of that skin to skin bonding time. The robe is a great bonus!
Hospital Bag
You're going to need a hospital bag to put everything in - and this one is great. It is a perfect overnight bag in general - so you will definitely use it again.
Hospital Bag Organizers
Delivering a baby is already chaotic - your hospital bag doesn't need to be. Set dad up for success when you are asking him to get something from your hospital bag.
Nursing Bras
These nursing bras are perfect - and only take one hand to snap the cup down for a feeding. They are super comfortable too. If you're still wearing these once baby is done nursing, no judgement here!
Haaka
This manual breast pump was beyond helpful at the start of my breastfeeding journey, and throughout. I couldn't recommend this enough!
Postnatal Vitamins
Honest's organic postnatal vitamins also help with the lactation supply. Talk about convenient!
Breast Pump
The Spectra is designed by Moms for Moms...that's all you need to know!
Car Mirror
This car mirror is a great size to see your whole baby, and it is extremely easy to install.
Nursing Pillow
This supportive nursing pillow will be your best friend in the early weeks. Bonus water bottle holder? Perfect.
Baby Carrier
The Boba Baby Wrap is a one size fits all design to wrap your baby close to you. The best part? It works for dad too!
Best products for the mama to be....
Lansinoh Lanolin Nipple Cream
For nearly 40 years moms have been using Lansinoh Lanolin Nipple Cream for breastfeeding. Its a baby registry must have.
Delivery and Nursing Gown
Feels and looks better than any starchy textile print hospital gown, plus has pockets (who doesn't love pockets?)
Disposable Underwear
These boyshort cut disposables are perfectly designed to keep pads and all other recovery layers securely in place without compromising comfort.
Disposable Slippers
FTrust me when I say that you are going to want slippers to keep your feet off of the hospital floor. The slip on style makes them a perfect addition to your hospital bag.
Nursing Pajamas with a Robe
This pajama set is perfect for nursing your baby and getting in all of that skin to skin bonding time. The robe is a great bonus!
Hospital Bag
You're going to need a hospital bag to put everything in - and this one is great. It is a perfect overnight bag in general - so you will definitely use it again.
Hospital Bag Organizers
Delivering a baby is already chaotic - your hospital bag doesn't need to be. Set dad up for success when you are asking him to get something from your hospital bag.
Nursing Bras
These nursing bras are perfect - and only take one hand to snap the cup down for a feeding. They are super comfortable too. If you're still wearing these once baby is done nursing, no judgement here!
Haaka
This manual breast pump was beyond helpful at the start of my breastfeeding journey, and throughout. I couldn't recommend this enough!
Postnatal Vitamins
Honest's organic postnatal vitamins also help with the lactation supply. Talk about convenient!
Breast Pump
The Spectra is designed by Moms for Moms...that's all you need to know!
Car Mirror
This car mirror is a great size to see your whole baby, and it is extremely easy to install.
Nursing Pillow
This supportive nursing pillow will be your best friend in the early weeks. Bonus water bottle holder? Perfect.
Baby Carrier
The Boba Baby Wrap is a one size fits all design to wrap your baby close to you. The best part? It works for dad too!
Baby gear that you *actually* need...
Pacifiers
I can't say better things about these natural pacifiers. They are easy to clean, come in 3 different sizes, and have the round shield that mimics the natural breast.
SwaddleMe Swaddle
These swaddles can be worn in three different stages. They are Velcro - which is perfect if you haven't mastered the swaddle yet.
Burt's Bees Swaddles
These swaddles can be used as nursing covers, stroller covers, burp cloths, swaddles, and more. Burt's Bees swaddles are 100% organic, and very breathable.
Waterproof Changing Pad Liners
Wherever you are changing your baby at you are going to want these. Keep one in your diaper bag too!
Disposable Changing Pads
You are going to want to always have these with you. They are large enough to secure all of your surroundings from those unpredictable changings (trust me, there will be a lot of those!)
Changing Table Cover
This soft foam pad is perfect to put atop of the baby's changing table in the nursery - it is easy to clean too!
Changing Pad Cover
You know how I feel about Burt's Bees products! These covers are the best for the changing table that is included in this list.
Mattress Pads
If you are looking for a solution to wet sheets, this is it! They stay in place too (win!)
Diaper Genie
The Diaper Genie is a hands-free convenience with a foot pedal-activated lid, superior odor protection, germ prevention, and lasting value, making it a baby registry essential trusted by over 2 million parents (me, included!)
Diaper Rash Ointment
Triple Paste is the pediatrician-recommended diaper rash ointment with an all-in-one triple action formula that treats mild to severe rashes, immediately soothes baby’s bum and prevents future diaper rashes
Water Wipes
With minimal ingredients - these are your go to wipes. Don't waste your time Googling all of the ingredients in other brands - stay simple!
Baby Towels
These Burt's Bees Organic Cotton towels are not only the cutest, but they are so soft for your baby to snuggle in after their bathtime.
Baby Washcloths
These Burt's Bees wash cloths go perfect with the towels linked. They are 100% organic cotton, and super soft!
Baby Shampoo/Body Wash & Conditioner
Tear-free and gentle for your baby - I recommend the lavender for a calm night after bath time. (Best bedtime recipe!)
Bath Spout Cover
Make bath time bump-free and fun for your baby with the Moby faucet cover.
Eczema Bath Treatment
This treatment is fragrance-free and tear-free. The ultra-fine powder forms a milky soothing bath for gentle itchy skin and eczema relief - great solution for baby with eczema.
Bath Tub
This bath tub grows with your baby all the way up to the toddler stage. The non-slip foam holds your baby in place.
Owlet Baby Monitor
A device that tracks key factors during your baby's sleep -- what more does a mom want? You will have access to your baby's heart rate, average oxygen level, movement, wakings, humidity, room temperature and sleep status so you’re always informed of their needs.
Thermometer
Okay, hear me out - a thermometer that is a pacifier. How convenient is that?!
Basic Health Kit
Practical baby kit which tackles baby snot, gas relief, nail clipping and scalpy skin with one convenient gift-giving ready set.
Suction Bowls
These suction bowls are a must have - you won't be able to prevent all of the messes, so let me help you take baby steps.
Suction Plate
These suction plates are ideal for feeding times -- I also love the design of them!
Burp Cloths
You can never have enough burp cloths. Burt's Bees will have you covered - with clean ingredients!
Drool Bibs
You need these for when your baby begins their teething journey. The drool is REAL.
High Chair
This high chair grows with your baby up to their toddle stage. The best part? Being able to wheel my baby from the kitchen to the dining room with me.
Formula
Similac infant formulas are nutritionally complete and inspired by breast milk.
Bottle Brush
You are going to be washing a lot of bottles in the future. These will become your best friend!
Feeding/Cleaning Kit
This feeding and cleaning kit has it all - a drying rack, hangers to dry smaller pieces, soap wand, and a fruit feeder.
Baby Bottles
The Como Tomo bottles mimic breastfeeding and have 3 different flow nipples.
Diaper Changing Pad
This portable diaper changing pad will live in your diaper bag. You will always want it with you.
Baby Bjorn
Need your hands free for a moment? The Baby Bjorn is a perfect (and comfortable) place for your baby to land.
Pack n Play
Guava Pack n Play is exactly what you want for traveling - whether it be to the grandparents, or vacation. Your baby can rest or play independently in this safe pack n play.
Halo BassiNest
This is the bassinet that swivels over your bed to feel extra close to your little one. It also converts into a portable nest to bring around the house.
Pampers Swaddlers
The good ol' diapers that have prevented leaks and blowouts in my family for years now.
Baby gear that you *actually* need...
Pacifiers
I can't say better things about these natural pacifiers. They are easy to clean, come in 3 different sizes, and have the round shield that mimics the natural breast.
SwaddleMe Swaddle
These swaddles can be worn in three different stages. They are Velcro - which is perfect if you haven't mastered the swaddle yet.
Burt's Bees Swaddles
These swaddles can be used as nursing covers, stroller covers, burp cloths, swaddles, and more. Burt's Bees swaddles are 100% organic, and very breathable.
Waterproof Changing Pad Liners
Wherever you are changing your baby at you are going to want these. Keep one in your diaper bag too!
Disposable Changing Pads
You are going to want to always have these with you. They are large enough to secure all of your surroundings from those unpredictable changings (trust me, there will be a lot of those!)
Changing Table Cover
This soft foam pad is perfect to put atop of the baby's changing table in the nursery - it is easy to clean too!
Changing Pad Cover
You know how I feel about Burt's Bees products! These covers are the best for the changing table that is included in this list.
Mattress Pads
If you are looking for a solution to wet sheets, this is it! They stay in place too (win!)
Diaper Genie
The Diaper Genie is a hands-free convenience with a foot pedal-activated lid, superior odor protection, germ prevention, and lasting value, making it a baby registry essential trusted by over 2 million parents (me, included!)
Diaper Rash Ointment
Triple Paste is the pediatrician-recommended diaper rash ointment with an all-in-one triple action formula that treats mild to severe rashes, immediately soothes baby’s bum and prevents future diaper rashes
Water Wipes
With minimal ingredients - these are your go to wipes. Don't waste your time Googling all of the ingredients in other brands - stay simple!
Baby Towels
These Burt's Bees Organic Cotton towels are not only the cutest, but they are so soft for your baby to snuggle in after their bathtime.
Baby Washcloths
These Burt's Bees wash cloths go perfect with the towels linked. They are 100% organic cotton, and super soft!
Baby Shampoo/Body Wash & Conditioner
Tear-free and gentle for your baby - I recommend the lavender for a calm night after bath time. (Best bedtime recipe!)
Bath Spout Cover
Make bath time bump-free and fun for your baby with the Moby faucet cover.
Eczema Bath Treatment
This treatment is fragrance-free and tear-free. The ultra-fine powder forms a milky soothing bath for gentle itchy skin and eczema relief - great solution for baby with eczema.
Bath Tub
This bath tub grows with your baby all the way up to the toddler stage. The non-slip foam holds your baby in place.
Owlet Baby Monitor
A device that tracks key factors during your baby's sleep -- what more does a mom want? You will have access to your baby's heart rate, average oxygen level, movement, wakings, humidity, room temperature and sleep status so you’re always informed of their needs.
Thermometer
Okay, hear me out - a thermometer that is a pacifier. How convenient is that?!
Basic Health Kit
Practical baby kit which tackles baby snot, gas relief, nail clipping and scalpy skin with one convenient gift-giving ready set.
Suction Bowls
These suction bowls are a must have - you won't be able to prevent all of the messes, so let me help you take baby steps.
Suction Plate
These suction plates are ideal for feeding times -- I also love the design of them!
Burp Cloths
You can never have enough burp cloths. Burt's Bees will have you covered - with clean ingredients!
Drool Bibs
You need these for when your baby begins their teething journey. The drool is REAL.
High Chair
This high chair grows with your baby up to their toddle stage. The best part? Being able to wheel my baby from the kitchen to the dining room with me.
Formula
Similac infant formulas are nutritionally complete and inspired by breast milk.
Bottle Brush
You are going to be washing a lot of bottles in the future. These will become your best friend!
Feeding/Cleaning Kit
This feeding and cleaning kit has it all - a drying rack, hangers to dry smaller pieces, soap wand, and a fruit feeder.
Baby Bottles
The Como Tomo bottles mimic breastfeeding and have 3 different flow nipples.
Diaper Changing Pad
This portable diaper changing pad will live in your diaper bag. You will always want it with you.
Baby Bjorn
Need your hands free for a moment? The Baby Bjorn is a perfect (and comfortable) place for your baby to land.
Pack n Play
Guava Pack n Play is exactly what you want for traveling - whether it be to the grandparents, or vacation. Your baby can rest or play independently in this safe pack n play.
Halo BassiNest
This is the bassinet that swivels over your bed to feel extra close to your little one. It also converts into a portable nest to bring around the house.
Pampers Swaddlers
The good ol' diapers that have prevented leaks and blowouts in my family for years now.
Tools that make your business run better...
Kajabi makes it easy to turn your knowledge into digital products to sell. We also offer everything you need to run your business including a website maker, landing page builder, email marketing software, sales funnel software, the ability to accept payments and much more.
Trainual is like a playbook for your whole business. Documentation, delegation, onboarding, and training in one platform—everything you need to systemize and scale your team from 5 to 500.
SamCart is awesome for solopreneurs with online digital product businesses like eBooks, courses, or coaching packages. You can host a product, set up a “store”, and start accepting payments all with ease. .
Slack is a new way for your entire company to communicate. It replaces email with something faster and better organized.
Airtable is a hybrid that mixes the intuitiveness of spreadsheets and the power and functionalities of databases. It may be the simplest database tool that you ever use.
Opal Webcam
I cannot say enough great things about Opal Webcams. Elevate your video calls and recordings with them ASAP.
MV7 Mic with Tripod
No gatekeeping here - this microphone changed my podcast game for the better. Do yourself a favor and get one of these!
Hey! I’m Alyson,
Your maternity leave guide and business doula.
When I was becoming a mom, my business was three years old. It relied heavily on me to run and I did’t have the resources to hire a massive team to send me out on maternity leave.
It caused me and my family so much undue stress. I didn’t have the right plan, the resources available to self-employed women were total crap or non-existent.
So, when I planned another leave just 17 months later, I did things a little differently. I was able to grow my business through both of my maternity leaves and redefine what my business looked like after both my babies.
Now, I run two growing companies and take every Friday off to be with my babies.
